Case Studies / Selected Case
Loyalty Program Digital Transformation
Context
Client: Leading Automotive Company
Industry: Automotive & Aftermarket Parts
Challenges
- Legacy loyalty program with manual processes
- Disjointed payment & non-integrated CRM & E-commerce systems.
- Need for global expansion & scalability,
- Need for addressing regional compliance
- Need for integrating Dealer Management System (DMS) integration.
- Need for Payment Systems.
Solutions
- Migrated the legacy loyalty program to a scalable, cloud-based solution.
- Integrated Salesforce, Hybris, Azure B2C, and Liferay Portal to unify payments, CRM, and e-commerce.
- Automated reward distribution, improving user experience and operational efficiency.
Results
- -50% reduction in manual operational costs.
- +30% increase in customer retention and engagement.
- +20% revenue growth from loyalty-driven purchases.